【托比編者按】在海外，B2B一直指代的是一種收入模型，即向公司提供服務（并非通過平臺向公司提供服務）。在這個模型下，這些B2B公司正在加大電子商務方面的投入。以下是全文，enjoy。
作者：保羅·戴米爾 B2B電子商務主編 編譯：托比網(wǎng)
75％的公司預計明年在電子商務方面的支出預算將增加
B2B公司計劃在電子商務技術上花費更多——75％的企業(yè)預計明年的支出預算將增加。B2B企業(yè)的高管對電子商務技術越來越看好，其中75％的企業(yè)希望明年能夠更多地投入這塊，F(xiàn)orrester Research在最近發(fā)布的一份研究報告中說。 去年研究報告中，這個數(shù)字是73%。
Forrester在2016年第二季度對大約100家B2B專業(yè)人士進行了調(diào)查，并將其作為Forrester /互聯(lián)網(wǎng)零售商2016年第二季度全球B2B賣方調(diào)查的一部分。Forrester B2B電子商務副總裁兼首席分析師Andy Hoar在最近的一個網(wǎng)絡研討會上介紹了這項研究的發(fā)現(xiàn)。
調(diào)查指出，第二季度有45％的受訪者表示計劃在18個月內(nèi)升級或更改他們的電子商務技術平臺，而2015年第二季度研究中引用類似計劃的受訪者為35％。
Forrester研究顯示，上述公司線上銷售的一部分投入將應用到電子商務技術升級上。 這些公司表示，其2017年線上銷售額的9%將用于電子商務升級，而此前一年的調(diào)查比例僅為6%。
今年研究的調(diào)查受訪者表示，他們在技術投資上的首要目標是建立電子商務平臺以及將電子商務與后端商業(yè)流程軟件系統(tǒng)的集成上。
以下是B2B電子商務專業(yè)人士在2016年引用其技術投資優(yōu)先級的百分比。
●電子商務平臺，57％
●集成電子商務平臺和后端技術，用于管理庫存和客戶訂單等操作，57％
●移動網(wǎng)站和應用，47％
●Web內(nèi)容管理，46％
●多通道集成，39％
●產(chǎn)品內(nèi)容管理工具，37％
●網(wǎng)站治理，13％
文章來源：B2BecNews，涵蓋不斷增長的B2B電子商務行業(yè)的技術和業(yè)務趨勢。 B2BecNews由Vertical Web Media LLC出版，也出版了商業(yè)月刊《互聯(lián)網(wǎng)零售商》。
欄目介紹：眾所周知，國際B2B業(yè)務的發(fā)展比中國早了約20年，與B2C的占比約為8:2，80%的美國上市公司都是B2B；而在國內(nèi)，B2B的投資只占全部投資的5%，美國則達到40%。這表明國內(nèi)B2B未來有著巨大的發(fā)展空間。
為幫助國內(nèi)從業(yè)人員了解國際B2B行業(yè)發(fā)展狀況，托比網(wǎng)從即日起開設“國際B2B”欄目，編繹國外重要文章，以最新觀點、最新案例、重要消息為主，原則上每日一篇，供行業(yè)人參考與借鑒。托比網(wǎng)致力于成為國內(nèi)最專注、最專業(yè)、最權威的重度垂直媒體，讓行業(yè)永遠有方向，伴隨B2B企業(yè)共成長。
原文發(fā)表于November 9, 2016, 1:45 PM
B2B companies plan to spend more on e-commerce technology
BY PAUL DEMERYManaging Editor, B2B E-Commerce
75% of firms expect their spending budgets to increase next year.
Business-to-business executives are getting more bullish on e-commerce technology, with 75% of them expecting to spend more on it next year, Forrester Research Inc. says in a recently released study. That’s up from 73% a year earlier who said the same in a prior study.
Forrester compiled those and other figures in a second-quarter 2016 survey of about 100 B2B professionals as part of the Forrester/Internet Retailer Q2 2016 Global B2B Sell-Side Survey. Forrester conducts the annual survey in conjunction with Vertical Web Media, the publisher of B2BecNews and Internet Retailer. Andy Hoar, vice president and principal analyst for B2B e-commerce at Forrester, presented findings of the study during a recentwebinar hosted by B2BecNews.
The survey notes that 45% of respondents in the second quarter said they planned to upgrade or change their e-commerce technology platform within 18 months, up from 35% who cited similar plans in a second quarter 2015 study.
Companies are also spending more on e-commerce technology as a percentage of their online sales, Forrester says. Respondents in the 2016 study said they expect to spend 9% of online sales on e-commerce technology in 2017, up from 6% of online sales in 2016 as noted in the year-earlier study.
Survey respondents in this year’s study cited their top priorities for technology investment as e-commerce platforms and integration of e-commerce technology with back-end business operations software.
Following are the percentages of B2B e-business professionals who cited their priorities in technology investment for 2016 (respondents were requested to select all that apply):
● E-commerce platform, 57%
● Integration of e-commerce platform with back-end technology for managing operations like inventory and customer orders, 57%
● Mobile sites and apps, 47%
● Web content management, 46%
● Multichannel integration, 39%
● Product content management tools, 37%
● Site governance, 13%
Sign up for afree subscription to B2BecNews, a twice-weekly newsletter that covers technology and business trends in the growing B2B e-commerce industry. B2BecNews is published by Vertical Web Media LLC, which also publishes the monthly business magazineInternet Retailer. Follow B2BecNews editor Paul Demery on Twitter @pdemery.
