托比編者按：中國企業(yè)CRM系統(tǒng)的使用還沒到非常普及的一步。越最快使用先進的管理技術(shù)，越能節(jié)省成本。至少國外現(xiàn)今B2B領(lǐng)域人員已離不開CRM系統(tǒng)，調(diào)查中反饋CRM工具的最主要兩個作用即提高效率和提高生產(chǎn)力。

托比編譯必為B2B前沿精品，歡迎轉(zhuǎn)載，請載明出處，否則必糾。

譯文：根據(jù)2016年9月份的一份調(diào)查，大多數(shù)B2B IT顧問每天都用CRM平臺。這些受調(diào)查者感覺他們離開CRM將無法工作。

托比注釋：該圖顯示了2016年9月份B2BIT顧問使用CRM的頻率。（來源：eMarketer）

從今年8月份到9月份，Insightly（谷歌企業(yè)套件中最流行的CRM之一）就CRM的價值在美國的B2B公司開展一項調(diào)查，涉及761名IT顧問。

根據(jù)調(diào)查，大多數(shù)（或46％）的受訪者表示，他們每天使用他們的CRM工具，他們無從想象沒有CRM工具的生活。 同時，另外36％的人表示，他們每周使用這種類型的技術(shù)兩到三次。 只有2％的人說他們每幾個月使用一次CRM解決方案。

Insightly的這項研究還密切關(guān)注了CRM技術(shù)如何改善這些以B2B為中心的IT顧問的整體業(yè)務。 幾乎75％的人表示這一工具提高了效率；同時有57％的人表示CRM提高了生產(chǎn)力。同時，像成本節(jié)約、競爭優(yōu)勢這樣的優(yōu)勢被大家忽略了，因為CRM帶來的改善性給大家留下了更深的印象。

托比注釋：該圖根據(jù)B2BIT顧問展示了CRM方案在哪些方面提升他們的整體業(yè)務的。調(diào)查時間同為2016年9月份。

（來源：eMarketer）

CRM技術(shù)似乎是B2B營銷人員的首選方案。 根據(jù)B2B內(nèi)容平臺Kapost6月發(fā)布的獨立研究報告，CRM成為首選工具，權(quán)重超過營銷自動化、內(nèi)容管理系統(tǒng)和營銷內(nèi)容平臺等其他解決方案。

托比注釋：該圖展示B2B營銷人員對于不同營銷工具投入的傾向性。調(diào)查時間為2016年5月份。（來源：eMarketer）

欄目介紹：眾所周知，國際B2B業(yè)務的發(fā)展比中國早了約20年，與B2C的占比約為8:2，80%的美國上市公司都是B2B；而在國內(nèi)，B2B的投資只占全部投資的5%，美國則達到40%。這表明國內(nèi)B2B未來有著巨大的發(fā)展空間。

為幫助國內(nèi)從業(yè)人員了解國際B2B行業(yè)發(fā)展狀況，托比網(wǎng)從即日起開設“國際前沿”欄目，編繹國外重要文章，以最新觀點、最新案例、重要消息為主，原則上每日一篇，供行業(yè)人參考與借鑒。托比網(wǎng)致力于成為國內(nèi)最專注、最專業(yè)、最權(quán)威的重度垂直媒體，讓行業(yè)永遠有方向，伴隨B2B企業(yè)共成長。

原文閱讀
Most B2B IT Consultants Can't Live Without Their CRM Tools
More than half say it has improved efficiency, productivity
November 14, 2016 | B2B | Retail & Ecommerce | Marketing Technology 
Almost half of business-to-business (B2B) IT consultants use their customer relationship management (CRM) platforms daily, according to September 2016 research. And these same respondents feel they just can’t live without them.
Between August and September, Insightly polled 761 IT consultants, largely at B2B companies in the US, about the value of CRM.
According to the data, the majority (or 46%) of respondents said they use their CRM tools daily, and that they wouldn’t know life without them. Meanwhile, another 36% said they deploy this type of technology two to three times per week. And only a mere 2% said they use their CRM solution once every few months.
The same study from Insightly also looked closely at the ways CRM technologies are improving overall business for these B2B-focused IT consultants. Almost 75% said it increased efficiency, and not far behind, another 57% said it boosted productivity. Meanwhile, areas like cost reduction (9%) or standing out from the competition (8%) were not noted by many for having seen improvement from CRM involvement.
CRM technology appears to be B2B marketers’ top choice for investment when putting it up against other solutions. According to separate research from B2B content platform Kapost, released in June, CRM bested others like marketing automation (63%), content manager systems (57%) and marketing content platforms (34%).

來源介紹：eMarketer is the industry's leading research firm, providing data, insights and perspectives for marketing in a digital world. Our research helps marketers answer three essential questions: how consumers spend their time, how consumers spend their money, and what marketers are doing to reach them. Empowered with this intelligence, our customers confidently make decisions about strategies, tactics and budgets.

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